Conversion Companion

Very insightful and thoughtful team. Enjoyed digging into the data and some actionable hypotheses around improving conversion. Worth talking to them for sure -- and getting an audit.

We've been really impressed with FERO! Chris and the team delivered a detailed, data-driven analysis that gave us a whole new level of insight into how our customers behave during checkout. It wasn’t just general advice – they highlighted very specific patterns in our own abandonment data and visitor behaviour. One of the things we appreciated most was how clearly everything was presented. The re…

Working with FERO has been very eye-opening. As a premium accessories brand, we’ve always prioritised the customer experience, but FERO helped us see what was actually happening at checkout. The audit revealed distinct behavioural groups in our shoppers (like casual vs. indecisive buyers), and the insights on how to tailor the checkout experience for each group are incredibly actionable. Highly re…

FERO delivers a level of insight and analysis that far surpasses what we've been able to achieve with our existing reporting tools—both within Shopify and through third-party partners. Craig has played a key role in providing thoughtful feedback and proactively helping our team uncover deeper opportunities than we imagined. Rodrigo has also been fantastic, offering a comprehensive report on the c…

Chris & Rodrigo have been immensely helpful in aiding our understanding of our customers' behaviour at checkout. They're really responsive when we have questions or feedback, and we've gained valuable insight into our Shopify checkout over the past few weeks!

Had a really great experience with Fero, specifically with Chris and Rodrigo. They put together a super detailed presentation diving into our own checkout abandonment data. Wasn't just generic stuff – they pulled out some genuinely insightful points about our specific situation that we hadn't seen before. Really impressed with the level of detail and how clearly they presented it. Definitely gave …

Craig and Rodrigo have been excellent for us as a business. Craig reached out to us and provided us with game changing insights. Hugely appreciated and couldn't recommend them enough. Go and try Fero yourself!

We've been using fero for a month now and it has been very insightful for our checkout process. The depth of analysis it provides for the checkout stage which is hard to track has given us actionable insights into customer behavior and conversion barriers. The dashboard is easy to navigate and the team at Fero have been incredibly responsive. Their expertise has help us make data-driven decisions…